How to Find Cheap Hotels Near Airports Your Guide

Finding affordable hotels near airports is a common concern for travelers. Whether you’re a budget-conscious solo traveler or part of a large group, finding the perfect accommodation can be a challenge. This comprehensive guide explores various strategies and resources to help you navigate the often-complex world of airport hotel booking, ensuring you get the best possible value for your money.

From understanding different hotel categories and booking platforms to evaluating amenities and location, we’ll equip you with the knowledge and tools to secure the ideal airport hotel for your needs. Learn how to leverage online resources, comparison tools, and booking strategies to find truly cheap deals.

Introduction to Finding Cheap Hotels Near Airports

Finding a budget-friendly hotel near an airport is a common need for travelers seeking cost-effective accommodation close to their travel hubs. These “cheap hotels” are generally defined as those offering basic amenities at a significantly lower price point compared to more upscale options. This often means compromising on some luxury features, but provides a practical and economical solution for travelers prioritizing proximity to the airport over elaborate facilities.

Common challenges faced by travelers include the high cost of accommodation near airports and the difficulty in navigating the wide variety of options available. Often, travelers are faced with a confusing array of hotels, lacking a clear understanding of different categories and price structures. Understanding the varying categories and influencing factors is crucial for finding the best value.

Airport Hotel Categories

Airport hotels are categorized to reflect the varying levels of service and amenities. Understanding these categories (budget, mid-range, and luxury) helps travelers make informed decisions based on their needs and budget. Budget hotels typically prioritize practicality and basic necessities, while mid-range options offer a balance of amenities and affordability. Luxury hotels, conversely, focus on high-end experiences and premium features.

Factors Influencing Hotel Prices Near Airports

Several factors play a role in determining the cost of airport hotels. Proximity to the airport, demand during peak seasons, and the availability of specific amenities are all key determinants. Airport-specific events, such as major conferences or sporting events, often result in inflated prices. Hotels in areas with limited competition or desirable locations near the airport tend to command higher prices. Additionally, the time of year, day of the week, and length of stay all influence the final cost.

Hotel Booking Platforms

Numerous online platforms facilitate hotel bookings. Comparing features and services offered by different platforms is essential for finding the best deals. Platforms often provide filtering tools that allow travelers to narrow their search based on price, location, and specific amenities.

• Booking.com: Known for its vast selection, user-friendly interface, and often competitive pricing. Booking.com offers comprehensive reviews and filters, making it easy to find and compare options. They frequently have special offers and deals, which can translate to substantial savings for budget-conscious travelers.
• Expedia: A widely recognized platform with a broad range of hotels. Expedia offers various tools for comparing prices, along with customer reviews. The platform often features package deals, combining flight and hotel reservations for further savings.
• Hotels.com: A leading platform specializing in hotel bookings. Hotels.com often offers exclusive deals and promotions, especially through their loyalty programs. The platform is known for its user-friendly search functionality and comprehensive filters.
• Agoda: Primarily focused on hotels in Asia, Agoda provides a good selection of options, especially for travelers visiting Southeast Asia. Agoda frequently has attractive deals and discounts, particularly during off-peak seasons.
• Kayak: Kayak is a metasearch engine, meaning it aggregates prices from various booking platforms. This allows users to compare prices from multiple sources simultaneously. Kayak excels at identifying the best deals across different websites.

Researching Airport Hotel Options

Locating affordable hotels near airports requires meticulous research. Effective strategies for comparison and evaluation are crucial for securing the best possible deal. This section delves into the various online resources available and the methodologies for finding suitable options within your budget.

Airport hotels often offer convenient proximity to transportation hubs, but their prices can vary significantly. Understanding how to navigate the online landscape of hotel booking platforms is key to finding the most attractive deals.

Online Resources for Finding Cheap Airport Hotels

Numerous online platforms facilitate the search for airport accommodations. These platforms provide a wealth of information and options for travelers. Major hotel booking sites, metasearch engines, and specialized travel aggregators offer comprehensive listings of hotels near airports.

Comparing Prices Across Platforms

To maximize your chances of finding the most affordable airport hotel, comparing prices across multiple platforms is essential. Websites like Expedia, Booking.com, Kayak, and Google Flights often display different rates for the same hotel. Utilizing comparison tools allows for a comprehensive overview of available options and prices.

Filtering Search Results by Price, Amenities, and Location

Filtering search results is crucial for refining your options. You can typically narrow down results by price range, specifying a desired budget. Advanced filters often allow you to select specific amenities, such as a pool, free breakfast, or parking. Location filters are equally important, enabling you to specify a precise radius around the airport.

Using Comparison Tools to Find the Best Deals

Comparison tools offer a structured approach to evaluating various hotel options. These tools aggregate data from multiple booking platforms, presenting a consolidated view of prices and availability. This streamlined process enables efficient comparison and identification of the best deals. For example, Kayak and Google Flights provide comparison tools that highlight the lowest prices across different platforms.

Evaluating Hotel Suitability

A structured approach to evaluating hotel suitability is crucial for selecting the right option. A detailed list of criteria ensures that your choice aligns with your preferences and budget.

• Price: Confirm that the hotel price aligns with your budget. Consider potential extra fees, like taxes and service charges. Compare prices with similar hotels in the same area.
• Location: Evaluate the hotel’s proximity to the airport. Consider travel time and potential transportation costs to the airport. Access to local transportation options and attractions can also be factored in.
• Amenities: Assess whether the hotel amenities meet your needs. Consider amenities like free Wi-Fi, breakfast, parking, or a pool. Prioritize amenities that are important to you.
• Reviews: Scrutinize reviews from other guests. Real-world experiences and opinions can provide insights into the hotel’s actual quality. Look for patterns in positive and negative reviews.
• Cancellation Policy: Review the cancellation policy. Ensure it aligns with your travel plans in case of unforeseen circumstances.

Evaluating Hotel Amenities and Location

Finding a budget-friendly hotel near an airport requires careful consideration of both amenities and location. While price is a primary concern, understanding the value proposition offered by different hotels is crucial. This involves evaluating the balance between cost and the features you need and desire.

Beyond the basic necessities, evaluating the hotel’s location in relation to the airport and surrounding area is equally important. The proximity to transportation options and local attractions will significantly impact your travel experience. This section details how to thoroughly evaluate these aspects to make informed decisions.

Importance of Amenities in Budget-Friendly Hotels

Amenities play a significant role in the overall guest experience, even in budget-friendly hotels. Basic amenities like comfortable beds, clean bathrooms, and reliable Wi-Fi can significantly improve your stay. The availability of amenities can also influence the overall value of the hotel. For instance, a hotel with a small fitness center might still be a more desirable option for a traveler needing a quick workout compared to one with no amenities.

Comparing Amenities in Different Price Ranges

Hotels in the same price range can offer vastly different amenities. Some hotels may include complimentary breakfast, a pool, or even a business center. A comprehensive comparison is key to identifying the best value for your needs. For example, a hotel offering a small fitness center and a complimentary breakfast might be a better choice than one in the same price range that only includes Wi-Fi. By comparing amenities, you can ensure you’re getting the most out of your budget.

Assessing Hotel Proximity to Airport and Transportation

The location of the hotel in relation to the airport is paramount. Hotels close to the airport often offer convenient access to various transportation options, potentially saving you time and money. This is particularly crucial for budget travelers who want to minimize transportation costs. Travelers should assess the distance to the airport and evaluate potential transportation options.

Proximity to Airport and Transportation Options

Evaluating the hotel’s proximity to the airport and its surrounding transportation infrastructure is crucial. Hotels situated near public transport hubs, such as subway stations or bus terminals, can be highly beneficial. Consider the availability of taxis, ride-sharing services, or airport shuttles, and factor in their cost and frequency. This helps determine whether the hotel’s location is convenient for reaching the airport.

Potential Transportation Challenges

Potential transportation challenges to and from the airport should be considered. A hotel might be close to the airport in terms of physical distance, but the actual travel time might be longer due to traffic or lack of readily available transportation options. For instance, a hotel located in a remote area with limited public transportation could increase the cost and time required to reach the airport. Consider factors like traffic congestion, potential delays, and the cost of alternative transportation.

Significance of Location in Relation to Airport Access and Local Attractions

A hotel’s location significantly impacts your experience beyond just airport access. Hotels located near local attractions or shopping areas can enhance your travel experience by providing convenient access to various activities. A hotel located in a bustling tourist district may offer a more immersive experience, even if the airport is slightly further away. A balanced assessment of proximity to both the airport and local attractions is essential.

Utilizing Booking Strategies and Tools

Booking the right airport hotel requires more than just browsing options. Effective strategies and tools can significantly reduce costs and ensure a smooth experience. This section details methods for efficiently booking, leveraging various resources, and optimizing your search.

Efficient Booking Methods

To secure the most affordable airport hotel, planning ahead and utilizing the right booking methods is crucial. Start by setting your desired travel dates and location parameters. Consider flexibility in your dates; often, booking slightly earlier or later can yield substantial savings. Using a range of dates for your search allows you to identify the lowest rates for your preferred airport hotel.

Utilizing Search Filters

Hotel booking platforms offer numerous search filters to refine your search and identify the most suitable option. Mastering these filters is key to finding the ideal airport hotel within your budget. These filters enable you to specify your preferred criteria, such as star ratings, amenities, and distance from the airport. Filtering by specific amenities like free breakfast, parking, or an on-site restaurant can narrow your choices and help identify hotels that best fit your needs.

Leveraging Loyalty Programs and Discounts

Many hotel chains and booking platforms have loyalty programs that can significantly reduce your overall cost. Signing up for these programs can unlock exclusive discounts, special offers, and potentially even free nights. It’s a good practice to check if your existing credit cards or loyalty programs offer any perks or partnerships with hotels, as these can result in additional savings. Moreover, be sure to check for promotional codes or discounts offered on the hotel’s website or through travel aggregators.

Utilizing Travel Deals and Packages

Travel deals and packages often provide a bundled experience, including flights, hotels, and potentially car rentals. These deals can be an excellent way to find attractive deals for airport hotels. By comparing prices for individual components with bundled packages, you can potentially save money on your total trip expenses. Furthermore, explore travel agencies or websites that specialize in package deals to see if they offer suitable options for airport hotels.

Comparing and Selecting the Most Suitable Option

Comparing and selecting the best airport hotel requires a systematic approach. A well-structured method ensures you find the ideal option for your budget and needs. Firstly, create a checklist of your priorities, including location, amenities, and price. Then, compare the available options using a spreadsheet or table. This allows for a clear comparison of various factors, enabling a more objective selection. Consider the distance from the airport and the hotel’s reputation. Don’t forget to read reviews and compare ratings to gauge the hotel’s overall quality.

Understanding Airport Hotel Pricing Models

Airport hotels, situated near major transportation hubs, often have unique pricing structures influenced by various factors. Understanding these models is crucial for securing the best deals. Knowing the elements that drive prices allows savvy travelers to make informed decisions and avoid overpaying.

Airport hotel prices are not static; they fluctuate based on a complex interplay of factors, making it essential to be prepared to navigate the market. These factors range from the simple demand and seasonality to more intricate aspects of dynamic pricing and special events. A grasp of these pricing models is critical for securing the most affordable and suitable accommodations.

Factors Affecting Airport Hotel Prices

Airport hotel pricing is a dynamic process affected by several interconnected elements. These include the level of demand, the time of year, and special events that may occur near the airport.

• Demand: High demand, such as during peak travel seasons or major conferences, typically leads to higher prices. Conversely, lower demand, perhaps during off-season travel periods, might result in lower prices.
• Seasonality: Hotel prices are often influenced by the time of year. Popular travel destinations, particularly those with distinct seasons, will likely see higher rates during peak season (e.g., summer holidays, school breaks) and lower rates during off-peak periods.
• Special Events: Major events, such as concerts, sporting events, or conventions, frequently held near airports, can significantly increase hotel demand and thus prices in the vicinity.

Pricing Models Used by Hotels

Hotels employ various pricing strategies to manage their revenue. Understanding these models can help travelers make informed choices.

• Dynamic Pricing: Hotels often adjust their prices based on real-time demand. This means that the cost of a room can fluctuate depending on factors like the time of booking, the length of stay, and the specific dates selected. For instance, a room might be more expensive during a weekend getaway than a weekday stay.
• Packages: Hotels sometimes offer bundled packages that combine accommodations with other services, like transportation or meals. These packages can offer potential savings compared to booking each service individually. Such packages are usually attractive for extended stays or groups.

Comparison of Pricing Models Across Booking Platforms

Different online travel agencies (OTAs) and hotel booking websites may present the same hotel with different prices, depending on their commission structures and negotiation agreements.

• Platform Variations: The prices displayed for the same hotel on different booking platforms can vary. This is often due to the commission structure of the platform, as well as the specific deals and promotions each platform offers.

Typical Hotel Pricing Trends Near Airports

Trends in airport hotel pricing tend to reflect overall market trends and the particular factors influencing demand. Predicting exact price points is difficult due to the multifaceted nature of the variables.

• General Trends: Generally, airport hotels experience higher prices during peak travel seasons. However, hotels near less-traveled airports or during off-seasons may display lower prices, providing opportunities for budget-conscious travelers.

Tips for Saving Money on Airport Hotels

Finding affordable accommodations near airports can be tricky, but with the right strategies, you can save significantly. This section explores proven methods for securing the best deals, including last-minute savings, negotiating prices, and smart comparison techniques. Knowing when to book and understanding pricing models is key to minimizing costs and maximizing your travel budget.

Understanding how to leverage various strategies allows you to find the most economical options, even during peak travel periods. This often involves a blend of research, flexibility, and a bit of negotiation.

Proven Strategies for Saving Money

Various tactics can help you secure a lower price. Being flexible with dates and destinations, and taking advantage of online tools, are vital in finding budget-friendly options.

• Flexibility is Key: Consider dates outside of peak travel times. A weekend stay during the week, or a trip mid-week rather than on a Friday or Saturday, can often result in significant discounts. Also, be open to alternative airport locations, if feasible for your needs. For instance, if flying into a major airport, explore hotels near a satellite or smaller airport with more budget-friendly options.
• Use Comparison Tools: Websites that compare prices across various hotel booking platforms are invaluable. These tools provide a comprehensive overview of rates, allowing you to find the best deal. Compare prices on sites like Kayak, Expedia, Booking.com, and Google Flights.
• Look Beyond Major Booking Sites: Don’t limit your search to the most popular booking platforms. Explore smaller hotel websites or aggregators. You might find exclusive deals or special offers not listed on major platforms.
• Sign Up for Email Alerts: Many hotels and booking sites offer email alerts for price drops. Signing up for these alerts can provide crucial information for snagging last-minute deals.

Finding Last-Minute Deals and Discounts

Last-minute travel often presents opportunities for substantial savings. Anticipating and recognizing these opportunities is key.

• Monitor Price Drops: Keep a close eye on hotel prices in the days leading up to your travel dates. Prices can fluctuate, and sometimes, substantial reductions emerge in the last few days.
• Check for Hotel Promotions: Hotels frequently run promotions or offer discounts. Look for advertised deals, special packages, or seasonal offers.
• Consider “Flash Sales”: Some booking sites or hotels may offer short-term flash sales on rooms. These can be excellent opportunities for last-minute savings.
• Look for “Weekend Specials”: Hotels often have discounted rates for weekend stays. If your travel dates align with a weekend, this could result in a lower price.

Negotiating Prices Directly

Direct communication can sometimes yield better rates. Being prepared and polite is crucial for a successful negotiation.

• Contact the Hotel Directly: Call the hotel directly and inquire about possible discounts or special rates. Explain your needs and budget. Sometimes, a direct conversation can lead to a better price than what’s listed online.
• Be Prepared to Negotiate: Be prepared to discuss your travel dates, the length of your stay, and any specific requests. If possible, mention any factors that might incentivize the hotel to offer a better rate (e.g., being a frequent guest, or booking multiple rooms).

Comparing Prices Between Hotels

Comparing prices is crucial for finding the most affordable option. Thorough comparison allows you to make informed choices.

• Use Comparison Tables: Create a table to compare various hotels, including their prices, amenities, and locations. This visual representation helps identify the best value for your money.
• Consider Amenities vs. Price: Balance the hotel’s amenities against its price. A hotel with basic amenities might be cheaper but still meet your needs. A more luxurious hotel with additional amenities may be worth the extra cost, depending on your priorities.

Booking Outside Peak Seasons

Booking outside peak seasons often results in substantial savings. Anticipating and planning ahead is key to securing a better rate.

• Shoulder Seasons: Shoulder seasons, which fall between peak and off-peak travel times, typically offer more affordable rates. They are generally less crowded than peak seasons.
• Off-Season Travel: Off-season travel can often result in the lowest prices, especially for destinations that experience a significant drop in visitors.

Hotel Reviews and Ratings

Hotel reviews and ratings play a crucial role in the decision-making process for travelers. They offer valuable insights into the actual guest experience, allowing potential visitors to gauge the quality of service, cleanliness, and overall satisfaction. A well-researched understanding of these reviews can significantly improve the chances of finding a suitable and satisfying accommodation.

Evaluating hotel reviews and ratings isn’t just about looking at the star rating; it’s about critically analyzing the nuances of the feedback. This involves looking at the specifics of the comments, recognizing potential biases, and comparing reviews across multiple platforms. By carefully considering these factors, travelers can make informed choices that align with their expectations and preferences.

Importance of Considering Reviews

Reviews are vital because they offer a direct perspective from prior guests. They reveal not only the positive aspects but also the potential downsides of a hotel, enabling travelers to make well-informed choices. This transparency helps in avoiding unpleasant surprises and ensures a more positive travel experience. Reviews can also highlight specific areas of concern, such as noise levels, parking issues, or the quality of the breakfast, which may not be apparent from a hotel’s website description.

Best Practices for Evaluating Reviews

To effectively utilize hotel reviews, several best practices should be followed. First, examine the overall star rating, but delve deeper into the actual comments. Look for patterns in the positive and negative feedback. Second, consider the recency of the reviews. Recent reviews often reflect current conditions and management practices. Third, evaluate the length and detail of the reviews. More detailed reviews often provide more comprehensive insights. Fourth, take into account the potential for bias. Some reviews might be overly positive or negative due to personal preferences or specific circumstances. Finally, be wary of extremely short or generic reviews; they might not offer much actionable information.

Comparison of Review Platforms

Different review platforms offer varying perspectives on the same hotel. For example, TripAdvisor is a popular platform with a vast database of user reviews, while Booking.com reviews often come from guests who have actually stayed at the hotel. Other platforms, such as Google Reviews, provide a broader perspective by incorporating reviews from various sources. Comparing reviews across these platforms can offer a more holistic understanding of the hotel’s reputation.

Identifying Reliable and Unbiased Reviews

Reliable and unbiased reviews are essential for accurate assessments. Look for reviews with specific details and descriptions of experiences. Consider reviews from a diverse range of guests, including those who stayed during different seasons or on various dates. Scrutinize reviews with excessive use of emotive language or extreme praise or criticism. These may be indicators of bias or exaggerated opinions.

Synthesizing Information from Multiple Sources

Synthesizing information from various review sources requires a structured approach. Create a table to record the overall star ratings, specific comments, and the source of each review. Categorize the comments into positive, negative, and neutral feedback. Finally, analyze the frequency of particular issues mentioned in the reviews. This comprehensive approach enables a thorough evaluation of the hotel’s strengths and weaknesses.

Alternatives to Traditional Airport Hotels

Beyond the familiar airport hotel, a spectrum of alternative accommodations near airports offers diverse options for travelers seeking budget-friendly or unique stays. These alternatives, including hostels, vacation rentals, and budget-friendly motels, can provide equally comfortable and convenient stays while often presenting a more affordable proposition.

Exploring these alternatives can yield substantial savings, often significantly reducing the cost of your airport stay. The convenience of proximity to the airport remains a key benefit, but the trade-offs in amenities and services must be carefully considered. Understanding the strengths and weaknesses of each type of accommodation is vital for making informed decisions.

Exploring Hostels

Hostels, a popular choice for budget-conscious travelers, are increasingly present near airports. They typically feature shared dorm rooms, often with private room options available for a premium. The communal atmosphere fosters interaction among fellow travelers, offering a unique experience. This shared environment often comes with amenities like communal kitchens, laundry facilities, and sometimes even common areas for socializing.

Evaluating Airbnb and Vacation Rentals

Vacation rentals, often available through platforms like Airbnb, offer a different level of comfort and space. These rentals may include private apartments, houses, or rooms, offering more privacy and space than traditional hotels or hostels. While the flexibility of space and amenities is an advantage, factors like kitchen availability and the presence of in-room amenities may differ from a hotel.

Considering Budget-Friendly Motels

Budget-friendly motels near airports represent another viable alternative. They offer basic accommodations at competitive rates, but amenities may be more limited compared to traditional hotels. This is a good choice for travelers prioritizing budget-conscious stays with easy access to the airport.

Comparison of Accommodation Types

Accommodation Type	Pros	Cons	Best Use Cases
Hostels	Budget-friendly, social atmosphere, often with communal facilities	Shared spaces, potential for noise	Solo travelers, groups of friends, backpackers
Airbnb/Vacation Rentals	Privacy, space, often kitchen facilities, potential for more amenities	Varying standards of cleanliness and maintenance, potential lack of 24/7 support	Families, couples, groups needing more space, those seeking a more home-like experience
Budget Motels	Low cost, convenient airport proximity	Basic amenities, potentially less comfortable	Budget travelers prioritizing airport access, those on a tight budget

Cost-Effectiveness of Alternatives

The cost-effectiveness of alternative accommodations depends heavily on individual needs and preferences. Hostels, in particular, are often significantly cheaper than traditional airport hotels. Airbnb rentals, while offering more space and amenities, can sometimes be comparable in price or even exceed the cost of a hotel, depending on the location and booking time. Budget motels offer the lowest costs, but may lack certain amenities that are important to some travelers. Thorough research and comparison shopping are essential for finding the best value.

A careful evaluation of your needs and preferences is crucial to determining the most suitable alternative accommodation for your travel plans.

Managing Hotel Bookings and Travel

Booking multiple hotels for different trips can quickly become overwhelming. A well-organized system is crucial for keeping track of details and ensuring smooth travel experiences. Effective management strategies can save time and prevent potential issues, allowing you to focus on the enjoyment of your travels.

Maintaining a clear record of your bookings, including crucial information like dates, reservation numbers, and contact details, is paramount for seamless travel planning and execution. This structured approach empowers you to efficiently manage various trips and readily access essential details when needed.

Methods for Managing Multiple Hotel Bookings

A comprehensive approach to managing multiple hotel bookings for various trips involves utilizing a dedicated system. A spreadsheet or a digital travel planner can serve as a central repository for all your booking information. Include columns for trip dates, hotel name, reservation number, contact information, and any special requests. This organized system facilitates easy retrieval of crucial booking details.

Checklist for Confirming Bookings

A checklist helps ensure that all necessary steps are completed for securing hotel accommodations. This checklist should include verifying the reservation details, confirming payment, and securing any required documents.

• Review the booking confirmation email for accuracy.
• Note the reservation number and any unique identifiers.
• Confirm the payment status and any outstanding balances.
• Obtain necessary documents, such as confirmation letters or vouchers.
• If applicable, confirm any special requests or dietary needs.

Managing Travel Arrangements for Cheap Airport Hotels

When booking cheap hotels near airports, careful management of travel arrangements is crucial. This includes pre-booking airport transfers or utilizing ride-sharing services to minimize travel time and potential delays. Pre-arranged transport options ensure efficient travel to and from the airport, especially when dealing with multiple trips or tight schedules. Checking flight arrival and departure times against hotel check-in and check-out times is essential to avoid logistical issues.

Handling Potential Booking Issues

Understanding how to address potential booking issues is vital. Develop a protocol for contacting the hotel directly if there are any discrepancies. Always retain copies of all communication. Having a clear escalation plan can streamline the resolution process and minimize any potential disruptions to your travel plans.

Understanding Cancellation Policies

A thorough understanding of cancellation policies is essential to avoid financial losses. Always review the cancellation policy of each hotel before making a reservation. Familiarize yourself with the specific terms and conditions Artikeld in the policy to understand potential penalties for cancellations. Note any specific deadlines for cancellations. Understanding cancellation policies will help to minimize unexpected costs and disruptions to your travel plans.

Clarifying Questions

What are some common challenges when looking for budget-friendly airport hotels?

High prices, limited availability, and navigating various booking platforms can be challenging. Understanding different pricing models and booking strategies can help overcome these hurdles.

How can I compare prices across different hotel booking platforms effectively?

Use comparison tools to see prices from multiple platforms. Look for discounts, loyalty programs, or special deals. Also, check for hidden fees.

What are some alternatives to traditional airport hotels?

Hostels, Airbnb, and nearby budget-friendly hotels outside the immediate airport zone are often viable options.

How important are hotel reviews and ratings?

Reviews offer valuable insights into the actual experience. Be sure to look for both positive and negative reviews, and consider the source of the review.